Transmedia and Immersive Theatre in Central and Eastern Europe

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The lecture will explore various experiments in transmedia and immersive theatre initiatives in Central and Eastern Europe. Bakk will offer a framework of how to understand these genres based on the level of interactivity or immersion and will also explain how immersive & transmedia productions have emerged in the CEE region and how it can be interpreted through various types of immersiveness or categorized based on their use of media, including the body as media. Additionally, she will briefly discuss the reasons why immersive theatrical formats may or may not have succeeded and what types of theatrical formats emerged and survived after the COVID-19 pandemic.

Ágnes Karolina Bakk, PhD is the head and lead researcher of Immersion and Interaction Hub at the Innovation Center of Moholy-Nagy University of Art and Design. She is also a narrative designer focusing on immersive theatrical formats, immersive storytelling & the science of magic. She currently leads two research projects: 1. On romantic relationships in Metaverse-like environments 2. Psychological restoration in a specific VR prototype. She is the founder of the Zip-Scene conference that is running since 2018, and cofounder of Random Error Studio that focuses on creations of VR productions. She is also the co-curator of Vektor VR section, Hungary’s first VR-focused event. She teaches immersive storytelling, and speculative design and offers talks at various conferences from Moscow to Montreal including festivals (Stereopsia, DokLeipzig). She is currently a narrative designer for several video games and creates her own artistic VR production.

metaLAB is partnering with the Mahindra Humanities Center to sponsor the Transmedia Arts Seminar, chaired by metaLAB Principal Researcher, Magda Romanska, and an Affiliate, Ramona Mosse.